Women's Money®  History

In 1997, Gina Robison-Billups was a financially strapped divorced single mother with 2 children faced with either going g on welfare or returning to her parent’s house.  Twenty years later, as an appointed member of the National Women’s Business Council, founder and former president of the National Association For Moms In Business, author, and mother, Gina has achieved the successful future she envisioned. Gina worked through the hardships in her life and has used that experience to develop many programs that help women achieve their goals. The most-rewarding and influential outcome of her 20+ year journey is  Women’s Money®  a unique, proprietary financial education, support and accomplishment system for women, girls and families. The program was  piloted in Nevada with two conferences and support system. The program has brought financial education to over 4000 Nevadans and has grown nationwide delivering over 30,000 hours of financial education to people nationwide.

The inspiration of the Women’s Money® program was sparked after her experience as the facilitator for a daylong conference sponsored by the U.S. Department of Labor Women’s Bureau. While encouraged by the positive reaction of the hundreds of smiling women leaving a conference on personal finances, this enthusiasm was tempered by the sobering reality that without follow-up, most women would go back to their daily responsibilities with the conference information sitting unused, in a drawer or closet. 

It was then that Gina realized that changing the way women relate to finances required a complete shift in women’s attitudes and behaviors around financial health. Such a shift would need to include much more than just speakers and breakout sessions. It would require a holistic program involving women in experiential learning with relevant examples from their own lives, support from their peers, and accountability and guidance from mentors to set up lifelong habits for success. 

Thus began the multi-year, intensive development that would form the basis of Women's Money®.  Gina's in-depth interviews with a wide range of successful female entrepreneurs and corporate executives, including owners of business worth more than a million dollars, revealed that despite their proven successes almost all of these women faced common barriers that prevented them from protecting themselves. Despite their business successes, these women were personally vulnerable to business loss/unemployment and faced challenges saving for their children’s education and their own retirements. She designed Women's Money® to address these barriers, drawing on the in-depth personal experiences of hundreds of women.   

The public phase of the Women’s Money® program was officially launched in Nevada with the support and mentorship of Nevada State Treasurer Kate Marshall in June, 2012 with two pilot conferences.  The program is still in the Beta phase and continues to grow and evolve.   Women’s Money® program is a publicly supported charitable program and relies on the donations and sponsorship of individuals and corporations. 

About the Founder

gina robison-billups, founder 

gina robison-billups, founder 

Gina Robison-Billups, is the founder and creator of  Women’s Money®, a unique, proprietary financial education, support and accomplishment system for women, girls and families.

The program was piloted in Nevada with two conferences and a support system in June 2012. Since the launch, Women’s Money® has hosted seven conference, expanded into Spanish, brought financial education to over 10,000 Nevadans, and has grown to deliver over 30,000 hours of financial education to people nationwide.

Gina is the founder and past-president of the National Association For Moms In Business representing the interests of more than 15 million entrepreneurial and executive mothers. Under her leadership the organization grew to ten locations nationwide, published Moms In Business Magazine, and produced several events including the Nevada Women’s Leadership Summit - the annual event celebrating the achievements of Nevada's Women and identifying high-growth opportunities in our state.   During her tenure, Gina created the first national Crowdfunded Business Grant which generated almost $25,000 for micro-business Moms In Business Grant finalists. She is a recognized leader in microbusiness and microfinance issues.  After the organization marked its 10th Anniversary, Gina's officially resigned from service to dedicate more time to Women’s Money®.  Moms In Business has since been acquired by a new leadership organization.


Her work with home based business owners and mom business owners has earned her the title of the Home Based Business Advocate for the state of Nevada in 2003 and 2007 from the Small Business Administration, and she was named as a national finalist for The Women's Congress 2008 Champion for Women Awards, and a finalist for the ATHENA Leadership Award from the Nevada Women’s Chamber of Commerce. Gina has been named one of Vegas Inc.’s Women to Watch for 2012 because of these conferences and the unique and results-driven programming of the Women’s Money® Council. 


Gina is the first Nevada woman appointed as a member to the National Women's Business Council (NWBC.gov), a nonpartisan federal advisory council created to serve as an independent source of advice and policy recommendations to the President, Congress, and the U.S. Small Business Administration on economic issues of importance to women business owners.  For the first time, moms in business and micro-business owners had a seat at the table to advise the President, Congress, and the SBA via Gina's service to the Council.  Gina has previously served as the Co-Chair of the National Healthcare Committee for Women Impacting Public Policy (WIPP).  She currently serves as WIPP's Nevada Instant Impact Leader and is a member of the Advisory Council for the  Alliance for Nevada Non-Profits (ANN).

Books & Publications

Gina is the co-author of:

  • The Accomplishment Journal for Working Moms 
  • The Accomplishment Journal for Women Entrepreneurs
  • The Accomplishment Journal for Women in Sales
  • Get More Clients! The Secrets and Strategies of Successful Marketing Through Giveaways
  • The Complete No Money Marketing System: Breakthrough Business Tactics that Don't Break the Bank
  • Marketing 2 Moms: How to Capture the Attention, Interest and Sales of America's #1 Consumer
  • Why 5% Succeed: The 5 Principles of Predictable Profit
  • The Women's Money® Guide to Budgeting, Spending & Saving Money.

Gina continues to dedicate her career to the organization's motto:   

When We Lift Up One Mother, We Lift Up a Family. When We Lift Up a Family, We Lift Up an Entire Community.