Why We Serve Women & Families

66%

66% (that's 2/3rds) of Household breadwinners and co-breadwinners are women.  -  The Shriver Report

1 in 3

1 in 3 women lives in or on the brink of poverty. -  The Shriver Report

3 out of 5

3 out of 5 women over the age of 65 (married or single) cannot pay for her basic monthly needs.

80%

The median earnings for all women are $638 a week, compared to $798 for men–approximately 80% of what men earn on average - The Bureau of Labor Statistics

The Wage Gap = Poverty

If Women were paid the same as men for the same job, poverty in America would be reduced by 50% - Women21.gov

Purchasing & Banking Power

Women account for 85% of all consumer purchases on everything from autos to health care including 89% of Bank Accounts.                   -  Marketing to Women Conference

84% 

84% of Women feel misunderstood by investment marketers - Marketing to Women Conference 

Less Than 20%

Fewer than two in 10 women feel “very prepared” to make wise financial decisions. Half indicate that they “need some help,” and one-third feels that they “need a lot of help.” - Financial Experience & Behaviors Among Women 2010−2011

40%

Women own 40% of all stocks.         - A.T. Kearney

15% 

The average woman spends 15% of her working years outside of the workforce caring for children and elderly parents compared to the average man’s 1.6%.   -  Women’s Institute for a Secure Retirement and National Center for Women’s Retirement Research

2/3rds

Nearly two-thirds of U.S. women ages 40 to 79 have already dealt with a major financial “life crisis,” such as job loss, divorce, the death of a spouse, or serious illness. -  AARP, “Understanding Women’s Financial Needs and Behavior,” 2007 survey.

80-90%

80-90% of women will be solely responsible for their finances at some point in their lives- mainly due to divorce and the fact that on average women outlive men by seven years  - National Center for Women and Retirement Research

Women Aim Lower

Even though women have a longer life expectancies, when asked how much they were aiming for in retirement savings, women aimed lower, with a median goal of $200,000 versus $400,000 for men. - Retirement Fitness Survey 2010