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66% (that's 2/3rds) of Household breadwinners and co-breadwinners are women. - The Shriver Report
1 in 3 women lives in or on the brink of poverty. - The Shriver Report
3 out of 5 women over the age of 65 (married or single) cannot pay for her basic monthly needs.
The median earnings for all women are $638 a week, compared to $798 for men–approximately 80% of what men earn on average - The Bureau of Labor Statistics
If Women were paid the same as men for the same job, poverty in America would be reduced by 50% - Women21.gov
Women account for 85% of all consumer purchases on everything from autos to health care including 89% of Bank Accounts. - Marketing to Women Conference
84% of Women feel misunderstood by investment marketers - Marketing to Women Conference
Fewer than two in 10 women feel “very prepared” to make wise financial decisions. Half indicate that they “need some help,” and one-third feels that they “need a lot of help.” - Financial Experience & Behaviors Among Women 2010−2011
Women own 40% of all stocks. - A.T. Kearney
The average woman spends 15% of her working years outside of the workforce caring for children and elderly parents compared to the average man’s 1.6%. - Women’s Institute for a Secure Retirement and National Center for Women’s Retirement Research
Nearly two-thirds of U.S. women ages 40 to 79 have already dealt with a major financial “life crisis,” such as job loss, divorce, the death of a spouse, or serious illness. - AARP, “Understanding Women’s Financial Needs and Behavior,” 2007 survey.
80-90% of women will be solely responsible for their finances at some point in their lives- mainly due to divorce and the fact that on average women outlive men by seven years - National Center for Women and Retirement Research
Even though women have a longer life expectancies, when asked how much they were aiming for in retirement savings, women aimed lower, with a median goal of $200,000 versus $400,000 for men. - Retirement Fitness Survey 2010
As Seen In
*Statistics are drawn from the Census Bureau, WOMMA, BSM Media, The Shriver Report, Sheconomy, Wow Online, and the Gamma Report.
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